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The odour/flavour stimulus associated with certain vegetables such as turnips or cabbage. (légumes)
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Avoid The Most Deadly Mistake Most Business Owners Often Make
By Tatiana Velitchkov, Sat Dec 10th
By Tatiana Velitchkov © 2002 You're a business owner, and of course you'll do ANYTHING tomake your business succeed. After all, you don't just believe your idea/product/service willwork -- you also know you're the ONLY PERSON in the world whocan make it work, because you're simply PASSIONATE about it.
But sometimes -- sometimes -- this business owner's passion andconviction turn out to be the very same things that can bringabout failure. All because of a common mistake that too many well-intentionedbusiness owners often make... What IS This Mistake? ....And how do you avoid it? Before we get to these questions, let me ask you to think abouta few people first: Dentists. Doctors. Teachers. Parents. What do these people have in common? What do you remember mostabout them when you were a child? Most likely you started out hating these people, because theyalways seemed to be making you do things you didn't like.Horrible stuff like root canals, flu shots, research papers, andeating leafy green vegetables. But as you grew older you probably looked back on yourrelationship with them, and you realized you had more reason tolove them than anyone else. Because during those times when theytold you those horrible things were "for your own good" -- theywere actually telling the truth! Now, we think we're all grown up and we know all about that. But there is ONE IMPORTANT LESSON that we mature business ownerscan learn from this juvenile mistake: No matter how old you get, you still can't always recognize thethings you REALLY NEED. My Head Hurts... I Should Buy A Car! This is a hard truth, and we all need to learn it. Although we like to think we're in total control of every aspectof ourselves & our business, there WILL be times when it's bestto consult the experts. Let's take "marketing," for instance. Marketing gurus have always advised you to put yourself in themindset of your customer. And at first glance, this seems tooeasy. After all, no one knows your product better than you. But then you watch your marketing efforts flop over & overagain, and you start blaming the ezine & website owners (whereyou place your ads) or your ad distributors (for not doing theirjobs). You overlook the part where you probably made your firstmistake: When you failed to REALLY put yourself in your client'sshoes. And it's not really surprising, or anything to be ashamed of.Simply because you are NOT your client. You're the business owner, the product developer, the serviceprovider. You know too much, have gone too far, and it's reallyhard for you to teach the concept of a simple star to
Dangers of hydrogenated oils revealed in new downloadable report (press release)
How shocked would be you be to learn that the U.S. population is being slowly poisoned by a single ingredient deliberately added to the human food supply?
At first, it sounds like nonsense. But then you realize, after learning more, that the World Health Organization tried to outlaw this ingredient...
The mass poisoning of humanity: an exploration of human stupidity
As human beings, we're the only species stupid enough to actually poison ourselves. As part of modern living, we create a wide variety of chemical toxins that go into the ecosystem through rivers and streams, the air, the soil and so on. Not only that, we actually synthesize toxic chemicals and then...
Q&A: How to reduce high blood pressure and restore healthy cholesterol levels with natural health
A reader asks,"What are the proven natural products that reduce high blood pressure and restore healthy cholesterol levels? I am taking steps on the nutritional side of things such as avoiding meat and dairy products while eating a lot of fruits."
First of all, congratulations to you for taking some...
a firstgrader when your mind is already filled with relativity andnuclear propulsion. So what DO you do to succeed? How DO you reach the imaginationof a "first grader," when you're already a Doctorate Degreeholder? Simple: You ask for the help of a first grade teacher! Ask The Experts, And DO What They Say! Again this sounds so simple, but many floundering businessestoday prove it is not. Branding expert Rob Frankel even laments that there are 2 kindsof business owners that are beyond anyone's help: - The first kind believes in his own style of marketing somuch, he doesn't think he'll ever need the advice of a marketingspecialist. - The second kind acknowledges his need for a marketingspecialist, but after spending time & money to engage theservices of one, he lets office politics, pride, or his ownpreconceived notions take over... in the end simply dismissingthe specialist's suggestions. (Of course there's the third kind -- the business owner whobrings in the specialist and actually acts on his suggestions --but these types are too few to mention, as evidenced by thetoo-few outstanding brands on the Internet today.) But Maybe You're The Fourth Type... That is, you KNOW you need a specialist for many of yourimportant business functions, but you just can't afford themright now. What can you do in the meantime? You can do as I do, and try these 3 simple steps: ASK! Sooner or later you'll be needing services outside of yourexpertise. And once you accept these services, you'll be openingyourself up to new opportunities! For instance, you can maximize your interaction with yourservice providers by making them your sort-of consultants aswell. They're bound to be authorities in their field, after all,and you're already in a business relationship together. Ask them questions (no matter how stupid they sound), and seektheir guidance (no matter how stupid you'll seem to look). As long as you make it clear that you just want help in decidingwhat's best for you, and as long as they're sincere abouthelping their clients (like you!) succeed, then they shouldn'tmind your requests. Truth is, I personally WISH that more clients would ask morequestions about the packages I offer at Guaranteed-Hits.Com. Although I already give them easy-to-choose-from packages on mysite, I could help clients so much more if they would just ASKme questions. If they told me EXACTLY what they needed, then Icould more easily SOLVE all the non-traffic problems they have. After all, the guaranteed hits service may have a price -- butconsultation with me is always FREE. (And now that you know that, remember to ask me your questionsvia email at TatianaV@chello.nl) =) Next... LISTEN! Remember: there will always be times when the advice you hearwon't SEEM like such good advice at all (like root canals andbroccoli soup). But if they truly come from the experts (and will ideally besupported by others in the field) then the best thing you can dois to believe them and TRY. LEARN! Finally, keep in mind that all of life (and all of business) isa learning process. Everyday we keep trying things, and we observe whether theycreate positive or negative effects. Then we either do them again (if the effect was positive) orchange strategies (if the effect was negative). Either way, we always need to re-asses where we are at eachpoint in our lives, and then take the necessary steps to moveforward. Success and failure, after all, are not definitions for thisperson or that. They are simply places we all visit from time totime, giving us the endless choice of where we really want tostay. P.S. "But wait a minute!" you say, "You haven't told me thebiggest-mistake-I'm-supposed-to-avoid yet!" Well actually, I already HAVE. The mistake is "not asking." Because not asking means "notlistening," and not listening means "not learning" -- andultimately never finding out what's best for you and yourbusiness. I hope you listened and learned from that. And by the way, thank you for asking. =) © Tatiana Velitchkov About the author:Tatiana is the publisher of: www.TheFortunesEzine.com, theFortunesEzineWeekly at www.TakeYourFortune.com, and owner of thetraffic-solution slam advertising sites www.Guaranteed-Hits.comand www.Guaranteed-Hits.net
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