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A herbaceous plant grown for eating, usually eaten as part of a meal.
Below, you'll find extensive
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Does Your Web Site Beat The Clock?
By Paula Morrow, Sat Dec 10th
Tick, tick, tick. That's the sound of those all important 10seconds slipping away - the average amount of time a visitorremains at a web site before clicking on. That is, unless you give them a reason to stay. Take a good hard look at your web site - is it optimized in yourfavor? What does a visitor first see when they arrive? Does theheadline make them screech to a halt? Does your sales letter'sfirst paragraph hook them in? Tick, tick, tick.... remember, 10seconds is all you have.
If your conversion rate is telling a dismal tale, it's time tomake some changes. And, as unglamorous as it may be, it allcomes down to your sales letter. If your sales are nonexistent,now's the time to act. Fast. Before your business becomes one ofthe 95% that fail. Here's the infamous 'Top 10' checklist - does your sales letterdo the following? 1) Does it engage the reader on a personal level? Write likeyou're talking to your best friend, your grandmother, whomeveryour target market is. If it's not personal, it's useless. Use the words 'you' and 'your' whenever possible - try to forgothe words 'I' and 'me.' After all, it's not about you -- it'sabout them. 2) Try to incorporate your target market into your headline. Ifyou're going after car enthusiasts, say 'Car Enthusiasts UsuallyDisagree... Except On This One Thing.' If you're going after doglovers, it would be 'Dog Lovers Usually Disagree...Except OnThis One Thing.' Do everything possible to make your reader identify with thesubject matter, to hook them into reading more. 3) Always use the KISS principle when writing (Keep It SimpleStupid). Don't get lost in your own words - this
is not the timeto impress with your astonishing vocabulary - write for thecommon man/woman. Don't bore them into clicking away. 4) Do you use stories to illustrate your point? Ever notice howCEO's and politicians always use stories in their speeches?They're communicating through mental pictures, to get theirideas across in another way. Everyone has a different frame ofreference - try using a personal story to produce that 'yes!they're talking about me!' reaction. 5) Break it up with bullets. For those readers who are intoskimming, organizing your most important points in bullet formhelps to communicate the benefits FAST. Put your most important points at the top, in case the persondoesn't make it to the bottom. And there's no rule that saysyou're only allowed one bullet list - put one close to the topof the letter, and perhaps another towards the bottom. Test, and keep whatever converts best. 6) Use benefits over features. Always. They don't care that therefrigerator has a big bin or automatic icemaker. Theywant to know that it keeps their vegetables from drying out, andtheir beer/lemonade refreshingly cold on a hot summer's day. 7) Write in your own voice. We're not talking 'MasterpieceTheatre' here. Formality is out; friendly is in. And I give youpermission to start your sentences with 'And' (note how thissentence started!) and 'Because.' When writing for the realworld, write like you speak. 8) How long are your paragraphs? If longer than 2-4 lines, breakthem up. And keep sentences short - even 2-4 words are ok. Likethis. Short, quick 'eye bites' communicate faster when you'reracing against the clock. 9) Focus on one product/service per sales letter. Period. Noexceptions. 10) And, finally, watch the grand, sweeping statements. Using'Earn $1 Million In Two Days While You Sleep!' won't help buildyour credibility. Or conversion level. If you incorporate these ideas into your sales letter, you'rebound to beat the clock and begin building a better conversionrate. ==================================================== PaulaMorrow heads http://www.idealmarketingcorp.com. She specializesin public relations, information marketing and creating cashflowsystems. Her newsletter, IDEALProfits, is now read in 12countries. Subscribe and receive 5 BONUS ebooks!http://www.idealmarketingcorp.com/subscribe.html====================================================
About the author:Paula Morrow is webmaster of http://www.idealmarketingcorp.comand has extensive marketing experience earned from 20 years inthe public relations, entertainment and advertising worlds. Nowapplying this experience to the Internet, she enjoys creatingcash-generating systems and coaching new marketers on innovativeways to promote their businesses both online and off.
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